Dakar-based consulting firm — performance, digitalization, AI and cybersecurity for SMEs of 20–300 staff across Senegal and West Africa.
"We cut reporting from 2 days to 20 minutes." — COO, Dakar Distribution
When execution isn't visible daily, costs rise quietly and leadership reacts too late.
You find out about missed targets days or weeks later — never in real time.
See Performance HR →Without live data, leadership relies on intuition instead of evidence.
See Digitalization →Managers spend hours compiling spreadsheets instead of leading teams.
See AI & Automation →Payroll grows every quarter but productivity stays flat or drops.
See Performance HR →People show up — but no one can prove what actually got delivered.
See Digitalization →Your best operators are firefighting tasks instead of driving strategy.
See AI & Automation →Our AI-Powered Performance & HR Partner embeds directly into your operations. We design role-specific KPIs, deploy daily tracking dashboards, and provide ongoing advisory — so your leadership team sees exactly where productivity leaks, who delivers, and what to fix. From onboarding to exit, every HR and performance decision becomes data-driven, not guesswork.
We don't sell software. We deliver measurable performance.
Output rises within the first month
Every role has measurable KPIs
Leaks identified before they compound
Weekly dashboards, no guesswork
Execution
73%
↑ +4%On-time
68%
↓ -2%Cost Leaks
1.2M
↑ +8%Follow-ups
41
↑ +12Custom KPIs tied to business goals and role expectations.
Real-time execution data — not end-of-month surprises.
Weekly leadership views with actionable performance signals.
Continuous tuning based on live results and team feedback.
Strategic HR and operational guidance — not just software.
If you want daily visibility and real accountability, this is built for you.
Ideal size: 20–300 employeesTeams ready for measurable performance
No hard feelings — we focus where impact is highest
If this sounds like your team, start with a free performance diagnostic.
Choose the level of support you need — from performance leadership to secure infrastructure.
We run your performance system end-to-end — KPIs, tracking, dashboards, and continuous optimization.
Remove manual work and operational chaos so teams execute consistently.
Apply AI where it saves money — alerts, predictions, and decision support.
Secure infrastructure that protects your data and keeps systems reliable.
When execution becomes visible, waste drops — and leadership gains control.
10–25 hrs/week
Time saved
3× faster
Reporting speed
+15–30%
Reconciliation accuracy
−20–40%
Operational errors
Examples — results vary by team size and process maturity.
Problem
Late follow-ups and unclear daily execution across teams.
What we did
Deployed role-based KPIs, daily tracking, and a weekly leadership dashboard.
Result
Faster delivery issue resolution (example).
Problem
Inventory reconciliation delays and manual reporting overhead.
What we did
Process cleanup, automated reconciliation, and alerting system.
Result
Improved reconciliation accuracy (example).
Problem
Activity tracking scattered across spreadsheets and emails.
What we did
Simple KPI framework, centralized dashboards, and accountability cadence.
Result
Reporting cycles reduced (example).
“For the first time, I see what every team delivered — every day. Not at month-end, not in a meeting. Daily.”
Start with what you need — then scale the system as performance improves.
Starting from … / month
Teams that want weekly visibility, daily execution tracking, and real accountability.
What’s included
Engagement: 3–6 month minimum
Starting from …
Teams buried in manual reporting, approval chaos, and inconsistent processes.
What’s included
Engagement: 2–4 weeks typical
Starting from … / month
Teams ready to move from dashboards to predictive visibility and smart alerts.
What’s included
Engagement: Add-on after baseline KPIs are running
Pricing depends on team size and complexity.
We confirm scope after the diagnostic.
Everything you need to know about our performance management and digital transformation consulting.
Performance management consulting helps companies build systems that track, measure, and improve how their teams execute daily. We install real-time dashboards, KPI frameworks, and accountability rhythms so leaders have daily visibility on what's working and what's not — without relying on spreadsheets or manual reports.
AI-powered business process automation (BPA) eliminates repetitive tasks like data entry, report generation, and workflow routing. For African enterprises, this means reducing operational costs by 30-50%, freeing your team to focus on high-value work, and achieving consistency across distributed teams — even with limited IT infrastructure.
Our structured programs start from engagement packages tailored to companies with 20–300 employees. The cost depends on scope — whether you need a performance audit only, a full dashboard deployment, or end-to-end process automation. We offer a free 30-minute diagnostic to scope your exact needs before any commitment.
A typical performance audit takes 2–4 weeks. In the first week, we map your current workflows, KPIs, and reporting gaps. Weeks 2–3 involve analyzing the data and identifying the biggest leverage points. By week 4, you receive a detailed roadmap with quick wins and long-term recommendations.
We specialize in logistics & delivery companies, e-commerce & distribution, call centers, NGOs, and structured SMEs across Senegal and Francophone West Africa. Our frameworks are battle-tested with companies running 20–300 employees who need operational visibility and accountability.
Yes! SBCGrow is fully bilingual. All our consulting, documentation, dashboards, and training materials are available in both French and English. Our team is based in Senegal and operates across Francophone West Africa, so French is our primary working language.
We don't just advise — we deploy. While traditional consultants deliver PowerPoint decks, we install live dashboards, automated workflows, and weekly execution cadences that your team actually uses. Our clients see measurable results within 4–6 weeks, not 6 months.
Field-tested advice on performance management, digitalization, AI automation and cybersecurity — written for SME leaders in Senegal and West Africa.
Choosing an HR consulting partner is a decision that shapes your company's performance for years. Here are the criteria a director of a 20–300 employee SME in Dakar should weigh before signing.
Honest price ranges and the real cost drivers of digitalization for a 20–300 employee SME in Dakar. No invented case studies — just the figures and factors that shape your budget.
A clear overview of Senegal's personal data protection framework — Law No. 2008-12, the role of the CDP, and the obligations an SME should understand. Always verify the current rules directly with the CDP.
A practical guide to the key performance indicators a 20–300 employee SME in Senegal should track to gain real operational visibility — and decide with data instead of intuition.
Start with a free performance diagnostic.
Book
Pick a slot. We confirm your context and priorities.
Diagnose
We map the leak: KPIs, workflows, and reporting gaps.
Deploy
Dashboards + cadence + accountability—live with your team.
For teams with 20–300 employees looking for weekly leadership visibility and daily execution control.